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There’s a funny thing happening with AI at the moment. A year or two ago, most of the conversation was still about what the technology could do. Could it write? Could it summarise? Could it answer questions? Could it help a contact centre agent? Could it generate code, create images, analyse documents, or sit inside a workflow? Now that conversation already feels a bit dated. Across the latest reports from KPMG, Deloitte, McKinsey, Accenture, Microsoft, BCG, PwC, Stanford HAI